Conduct user research to gain insights into user behaviour, needs, and pain points. This research involves analyzing user data, market research and user synthesis after conducting stakeholder workshops to deliver a finalized product.

Key Responsibilities

• Participating in and leading UX/UI activities such as user/design research, interviews and workshops.

• Translating findings into usable, effective and efficient user experiences, journey maps, concepts, and visual design.

• Creating UI mock-ups, wireframes, user workflow diagrams, low-fidelity sketches, high-fidelity mock-ups, UI flows, taxonomies, and clickable prototypes.

• Creating GUIs, layouts, templates, landing pages, navigation, forms and general design artifacts.

• Identifying areas of opportunities for stakeholders and solving functional challenges through brainstorming, ideating, and designing digital solutions.

• Collaborating with cross-functional teams, such as product managers, analysts and visual designers to ensure that the product is developed to meet the stakeholder’s needs.

• Using conventional tools like Photoshop, Illustrator and Figma, multimedia software and image processing, and layout and design software, create sketches of the wireframes, layouts, and graphic components of the subjects to be produced.

• Designing for various types of projects including user interfaces, brand identity, and content development.

• Managing consistent look and feel across designs, colour palettes, typography, iconography, and user interface elements. Integrating corporate design standards into products.

• Conducting testing, pinpointing issues, and addressing and resolving website problems through brainstorming and troubleshooting.

• Incorporating, upholding and enhancing banking features and functionalities on web pages. Enhancing current content and proposing new content ideas for websites

• Conducted in-depth user interviews and surveys to gather insights into user behaviours, needs, and pain points. Analyzed user feedback to identify trends and inform design decisions for improved user experiences. (Tool used: Figma)

• Based on user research and stakeholder requirements create user personas that represent the different types of users that will be interacting with the product. These personas help guide the design process and ensure that the product meets the needs of the target audience. (Tool used: Figma)

• Designing Information Architecture which involves organizing the content and information within the product in a logical and intuitive way. (Tool used: Figma)

• Collaborating with Cross-functional Teams, working closely with cross-functional teams such as product managers, analysts and visual designers to ensure that the product is developed to meet the stakeholder’s needs.

• Creating design guidelines and standards that ensure consistency and coherence throughout the product design. (Tool used: Figma)

• Develop the graphic elements, logos, graphical illustrations and icons in line with the objectives of internal clients. (Tool used: Adobe Illustrator and Photoshop)